The world of Visual Effects (VFX) can be overwhelming. We’re here to help demystify it and explain how various VFX services can be used in your production. Visual Effects in its most basic definition, refers to a digital image being created or manipulated by a VFX artist. This could be creating something that can’t be done in the real world, or altering live-action footage to enhance it. During the production process, a VFX Producer works and liaises with the Director to give guidance on what is possible and how the desired VFX can be achieved. Depending on the complexity of the VFX, additional expertise may be required for the shoot. When necessary a VFX Supervisor can be on-set with the Director and Cinematographer, to oversee live action shooting and ensure that the shots are satisfactory for the VFX elements to be added in post production.